On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy MazzolaWatch this webinar as Rob Turnbull, Insights lead at Samsung Ads, revealed their latest analysis of Smart TV behaviours. Based on 1st party data from nearly 9 Million Samsung TVs in the UK, the report explores how the increased ease of discoverability and app “surfing” are driving new Smart TV behaviours, signalling the end of a decade long ad-free TV streaming experience.
Following the report we dove straight into a fireside discussion hosted by our Chief Economist Daniel Knapp who was joined by expert guests Kasia Jablonska, Director of Digital and OnDemand at BBC Studios, and Jenn Batty, Head of Content at Samsung TV Plus, who explored the Streaming ecosystem and the rapid rise of FAST.
Watch here and download Samsungs Anatomy of a Streamer report here
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
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