Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new Chair of the Policy Committee, and the continuation of Emma Ascroft, Senior Director, Public Policy, at Yahoo, as Vice Chair.

The Policy Committee is a cornerstone of IAB Europe’s mission to represent the interests of the digital advertising and marketing industry in the EU. Bringing together senior leaders and policy experts from across the sector, the Committee ensures that the industry speaks with a united and informed voice on key policy issues, while fostering collaboration and promoting a sustainable digital economy.

Jacob brings a strong academic and professional background to the role. He has served as Public Affairs Manager at IAB Sweden for the past two years, following an eight-year tenure as a researcher at the RISE Research Institute. His research focused on privacy, transparency, and algorithmic decision-making. 

In addition, we are pleased to confirm that Emma Ascroft will continue in her role as Vice Chair. With her extensive policy experience and steadfast commitment to the Committee’s work, Emma’s continued leadership ensures continuity and strength as the Committee moves forward.

About the Policy Committee

IAB Europe’s Policy Committee is the central forum for developing and coordinating industry positions on key EU policy issues. It serves as a platform for members to:

• Engage directly with EU policymakers and institutions
  
• Shape advocacy strategy and outputs such as position papers and policy events
  
• Stay informed on legislative developments and policy insights
  
• Amplify their organisation’s voice in policy discussions at the EU level
  

We encourage all IAB Europe members involved in public policy to actively participate in the Committee and help shape the future of digital advertising in Europe.

For more information about the Policy Committee and how to get involved, visit this page.