IAB Europe's The Great Debate Retail Media H2 24

30th October | 12:00 CET - register here

Join us for our virtual H2 2024 edition of The Great Debate on Retail Media. Through a series of keynote presentations and panel discussions, industry experts will share their views on the status of Retail Media in Europe and how RMNs are evolving. They will also  reflect upon the work to standardise retail media measurement and metrics and the buy-side will share their views on how retail media is performing.

AGENDA (CET):

Keynote: Taking the Leap to Retail Media 3.0: Innovation Drivers from Digital to In-Store

In this keynote session, industry analysts, Andrew Lipsman and Daniel Knapp explore the evolution of retail media, transitioning from initial digital strategies to a more integrated "Retail Media 3.0" approach that encompasses both online and in-store experiences. They highlight key innovation drivers and data insights shaping this transformation.

• Andrew Lipsman, Independent Analyst & Consultant, Media, Ads + Commerce
• Daniel Knapp, Chief Economist, IAB Europe

Panel 1: Retail Media Networks (RMN) - The Next Frontier

This panel will delve into the rapid evolution of RMNs, highlighting current trends and successful strategies. They discuss the importance of connecting offline and online technologies to create a seamless customer journey and how RMNs are becoming an essential marketing channel for brands. 

Moderator: 

• Maria Kristalinskaya, Head of Retail Media, Kleinanzeigen

Speakers: 

• Maurits Priem, VP Monetization, Europe and Indonesia, Ahold Delhaize
• Mark James, Senior Director, EMEA, Flywheel
• Gonzalo de la Mata, Global Commerce Lead, Zenith International
• Georgia Martin, Group Partnership Director, SMG

Presentation: IAB Europe Standards Overview

Panel 2: The Road to Retail Media Standardisation - How Far Have We Come? 

Industry leaders will reflect on the path to standardisation and harmonisation across retail media networks in Europe. They will delve into the progress made and the challenges overcome and also discuss what else needs to be addressed in order to achieve transparency.

Moderator: 

• Yara Daher, Retail Media Consultant, IAB Europe

Speakers: 

• Claude Spasevski, SVP, Retail Media and Data, Equativ
• Yara El-Saadani, Commerce Strategy Director, GroupM EMEA
• Tanguy Le Falher, Head of Retail Partnerships, Unlimitail & Chairman of Retail Media Commission, Alliance Digitale France
• Courtland Dearing, Team lead Retail Media Technology & Innovation, Douglas

Panel 3 - How is Retail Media Performing - The Buy-Side View

This panel will provide a comprehensive buy-side perspective on the performance of Retail Media. Gain valuable insights into the effectiveness of Retail Media campaigns from the viewpoint of advertisers and agencies.

Moderator: 

• Jason Wescott, Global Head of Commerce Solutions, GroupM & IAB Europe’s Retail Media Committee Chair

Speakers: 

• Michelle Urwin, EVP Marketing, Kenshoo Skai
• Paul Dahill, MD of EMEA Sales, Koddi
• Robert Jozić, MD Schwarz Media and SVP Media at Schwarz Group
• Tom Ashby, Global Lead, Media Services, WFA
• Andreas Preuer, Senior Director, Business Development EMEA, Moloco

Register here

Jason Wescott, Global Head of Commerce Solutions, GroupM & IAB Europe’s Retail Media Committee Chair

Patricia Grundmann, Chairwoman Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Retail Media, Managing Director OBI First Media Group & IAB Europe’s Retail Media Committee Vice Chair

Maria Kristalinskaya, Head of Retail Media, Kleinanzeigen

Maurits Priem, VP Monetization, Europe and Indonesia, Ahold Delhaize

Mark James, Senior Director, EMEA, Flywheel

Yara Daher, Retail Media Consultant, IAB Europe

Claude Spasevski, SVP, Retail Media and Data, Equativ

Gonzalo de la Mata, Global Commerce Lead, Zenith International

Michelle Urwin, Global VP, Kenshoo Skai 

Paul Dahill, MD of EMEA Sales, Koddi

Robert Jozić, MD Schwarz Media and SVP Media at Schwarz Group

Tom Ashby, Global Lead, Media Services, WFA

Yara El-Saadani, Commerce Strategy Director, GroupM EMEA

Tanguy Le Falher, Head of Retail Partnerships, Unlimitail & Chairman of Retail Media Commission, Alliance Digitale France

Courtland Dearing, Team lead Retail Media Technology & Innovation, Douglas

Andrew Lipsman, Independent Analyst & Consultant, Media, Ads + Commerce

Daniel Knapp, Chief Economist, IAB Europe

Georgia Martin, Group Partnership Director, SMG

Andreas Preuer, Senior Director, Business Development EMEA, Moloco