IAB Europe Welcomes New Board of Directors

Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, is pleased to announce the appointment of a new Board of Directors. Elected during the hybrid Annual General Meeting (AGM) held in Brussels on 20th May 2025, the new Board will serve a two-year mandate and support the execution of IAB Europe’s strategic priorities.

The Board is composed of 10 National Federation Members and 10 Corporate Members, representing a cross-section of Europe’s digital advertising value chain, from leading publishers and media owners to ad tech providers and agencies. This multi-stakeholder composition ensures balanced representation across the ecosystem and reinforces IAB Europe’s role as the unified voice for digital advertising in Europe.

2025 Work Plan: A Focus on Collaboration, Standards, and Sustainability

The new Board will oversee the implementation of IAB Europe’s 2025 work plan, which centres on four strategic pillars:

• Policy & Advocacy: Navigating key legislative files including the Digital Services Act, the AI Act, and the implementation of the ePrivacy Regulation, with the aim of ensuring a balanced and innovation-friendly regulatory environment for digital advertising.
• Transparency & Accountability: Strengthening pan-European frameworks such as the Transparency & Consent Framework (TCF) and launching new initiatives to support privacy-compliant data use and measurement.
• Retail Media & Connected TV (CTV) Standards: Driving the development of standards and best practices in high-growth areas, including Retail Media and CTV, to ensure interoperability and buyer confidence across markets.
• Sustainability in Advertising: Expanding IAB Europe’s Environmental Sustainability programme, supporting members to measure and reduce the carbon impact of digital advertising through training, tools, and cross-industry collaboration.

Newly Elected Board Members

National Federation Board Members: 

• Alliance Digitale - Arthur Millet, CEO 
• BVDW - Thomas Duhr, Vice President of the BVDW Board of Directors
• IAB Ireland - Suzanne McElligott, CEO 
• IAB Italy - Marino Gualano, Treasurer of the IAB Italy Board of Directors 
• IAB Poland - Wlodzimierz Schmidt, CEO & Board Chairman 
• IAB Portugal - Luis Falção, Operations Director 
• IAB Spain - Reyes Justribo, CEO 
• IAB Türkiye - Cüneyt Devrim, Chair of the IAB Türkiye Board of Directors 
• IAB UK - Jon Mew, CEO 
• VIA Nederland - Saskia Baneke, Director 

Corporate Member Directors:

• Axel Springer - Robert Blanck, CPO Advertising, Axel Springer National Media & Tech 
• Bertelsmann - Rhys Nölke, Chief Data Officer 
• DoubleVerify - David Goddard, SVP Business Development, Measurement & Publisher Solutions
• Google - Chiara Odelli, Head of Industry Relations EMEA 
• GroupM - Bethan Crockett, Legal Counsel 
• Index Exchange - Augustin Decré, Regional Managing Director Southern Europe 
• Magnite - Rebecca Ackers, VP Commercial UK, & DV+ EMEAS  
• Microsoft Advertising - Thomas Mendrina, Senior Director Partner Sales CEEMEA 
• PubMatic - Ekkehardt Schlottbohm, Regional VP, Northern Europe 
• The Trade Desk - Sven Hagemeyer, General Manager, Inventory Development

A Unified Vision for a Sustainable Digital Future

Townsend Feehan, CEO of IAB Europe, commented: "This is a transformative period for our industry, marked by evolving regulation, rapid technological innovation, and increasing demand for sustainable practices. Our 2025 board brings together an exceptional group of leaders who are committed to collaborating across national and corporate perspectives to build a responsible, transparent, and future-ready digital advertising ecosystem. The team and I look forward to working closely with them to deliver meaningful progress for our members and the wider industry."