Retail & Commerce Media Best Practice Bitesize Overviews

Essential Guidance for Building & Scaling Retail Media Success

Our Retail & Commerce Media Committee has created two bite-sized best practice overviews, designed to help key players in the ecosystem maximise the value and impact of Retail Media in Europe.

For Retail & Commerce Media Networks (RMNs and CMNs)

Best Practices for Building & Scaling Retail Media Offerings

This practical, bite-sized overview is tailored for Retail and Commerce Media Networks looking to strengthen or scale their Retail Media capabilities.

It outlines the foundational principles, strategic recommendations, and operational tips to develop high-performing media offerings that deliver results for both retailers and their brand partners.

For Buyers (Brands & Agencies)

Best Practices for Running Successful Retail Media Campaigns

Designed for advertisers and agencies, this bitsize overview offers actionable insights into planning, executing, and optimising effective Retail Media campaigns. Learn how to collaborate with networks, allocate budgets strategically, and measure performance to drive business outcomes.

A big thank you to the following members of our committee for contributing their expertise:

• Esme Robinson, Director Global Platform Solutions and Enablement, Epsilon
• Lucie Laurendon, Product Marketing Director, Equativ
• Claude Spasevski, Senior Vice President, Data and Retail Media, Equativ
• Mark Burton, Chief Product Officer, Pentaleap
• Nick Ashley, Client Development Director, Tesco Media & Insights Platform
• Tim Abraham, Senior Director, Data Partnerships, The Trade Desk
• Nik Dutt, Product Marketing Manager, The Trade Desk
• Jason Wescott, Global Head of Commerce Solutions, WPP Media & Chair of IAB Europe's Retail & Commerce Media Committee