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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield

15/07/2025

Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]

Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Lauren Wakefield

14/07/2025

BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]

Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

Lauren Wakefield

11/06/2025

IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]

Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield

05/06/2025

Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield

29/05/2025

Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]

IAB Europe Welcomes New Board of Directors

Lauren Wakefield

22/05/2025

Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]

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Blog

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Bridging the Gaps in Retail Media Measurement: IAB Europe Supports Collaboration Following Findings of a UK Study into Retail Media From ISBA & Mediasense

Lauren Wakefield

16/07/2025

Now exceeding €10bn in advertising spend* across Europe, the rapid rise of Retail Media is unlocking new opportunities for brands […]

A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

Nicole Laleva

14/07/2025

On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]

Sneak Preview: Retail Media Impact Summit, Amsterdam - 24th September, 2025

Lauren Wakefield

11/07/2025

Our inaugural Retail Media Impact Summit is set to bring together 150 senior decision‑makers on the 24th September! From leading […]

AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

Lauren Wakefield

07/07/2025

Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across […]

How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee

Lauren Wakefield

07/07/2025

Retail Media Networks (RMNs) are revolutionising how trade, merchandising, and marketing collaborate to drive sales, shopper engagement, and brand objectives. […]

Accelerating Retail & Commerce Media Standards: Key Highlights from Our Third Workshop with Unlimitail in Paris

Lauren Wakefield

04/07/2025

On 1st July, we hosted our third Retail Media Standards Workshop in Paris, generously supported by Unlimitail. Building on the […]

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News

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

IAB Europe Welcomes New Board of Directors

Blog

Bridging the Gaps in Retail Media Measurement: IAB Europe Supports Collaboration Following Findings of a UK Study into Retail Media From ISBA & Mediasense

A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

Sneak Preview: Retail Media Impact Summit, Amsterdam - 24th September, 2025

AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee

Accelerating Retail & Commerce Media Standards: Key Highlights from Our Third Workshop with Unlimitail in Paris

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