Interactive Advertising Bureau

European Policy in Digital Advertising

Welcome to IAB Europe's Policy Hub

As digital advertising continues to advance, clear and balanced policies are essential to fostering a thriving, innovative, and responsible digital ecosystem in Europe.

Our Policy Hub features the work of IAB Europe, created in collaboration with National Federations and our members, to showcase what we are doing and the steps we are taking to ensure an inclusive, safe, and competitive digital economy.

For more information on IAB Europe’s policy vision and commitments, access our Guiding Principles Paper here:

IAB Europe's Guiding Principles Paper


For a list of recently published IAB Europe position papers and guidance documents, please visit here:


IAB Europe Policy Positions

Featured Resources

Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

[Watch on Demand] Advertising Horizons 2025

Towards an Inclusive, Safe, and Innovative Digital Europe: IAB Europe’s Guiding Principles for the New EU Institutional Mandate

Latest News and Resources

Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

[Watch on Demand] IAB Europe's Optimisation Over Reform Webinar

Policy Matters - Beyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy

Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 1/2025

[Watch on Demand] Advertising Horizons 2025

IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

IAB Europe’s Expectations for the New European Commission

IAB Europe Public Statement on the Draghi Report

IAB Europe Publishes Repository of European IAB’s Initiatives

IAB Europe Welcomes European Commission’s Second Report on GDPR

IAB Europe Expresses Concerns Over GDPR Procedural Regulation

IAB Europe Unveils Key Commitments and Policy Principles for 2024-2029 EU Legislative Term to Drive Inclusive, Safe, and Innovative Future for Digital Europe

Towards an Inclusive, Safe, and Innovative Digital Europe: IAB Europe’s Guiding Principles for the New EU Institutional Mandate

Policy Matters Podcast S1. Ep 3 - Conversations for Change: EMFA with Nielsen and Kantar

Policy Matters Podcast S1. Ep 2 - Conversations for Change: GDPR

Policy Matters Podcast S1. Ep 1 - Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising

IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

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IAB Europe’s Policy Committee

IAB Europe’s Policy Committee represents the interests of Europe’s digital marketing and advertising industry to ensure that future EU policy and regulation enable continued innovation and sustainable media while maximising the industry’s potential to contribute to Europe’s digital economy.

The Committee brings together industry leaders to shape IAB Europe’s engagement strategy in the EU.

The Policy Committee provides an opportunity to leverage policy knowledge and the latest insights from EU legislation and initiatives.

Get Involved

Join IAB Europe’s Policy Committee to help strengthen the industry’s voice in EU policymaking and contribute to impactful advocacy efforts at the European level.

It serves as a forum for analysing EU policy and gathering policy expertise. By fostering collaboration, we shape policies that support innovation, fair competition, and a vibrant digital economy.

To find out more about how you can join and get involved in the committee’s work, please contact IAB Europe’s Public Policy Manager, Inés Talavera de la Esperanza - talevera [at] iabeurope.eu or follow the link below to enquire.

Join today

Don’t Just Take Our Word For It

IAB Europe is working with a variety of digital advertising associations and businesess in Europe. Here is what some of them have to say:

  • Jacob Dexe

    Public Affairs Manager at IAB Sweden and Chair of IAB Europe’s Policy Committee

    "The IAB Europe Policy Committee is a great forum that not only brings together public policy expertise from across the digital advertising value chain but also keeps us informed about evolving EU policies. The forum gathers to share insights and views on EU policies and rules."

  • Emma Ascroft

    Senior Director, Public Policy at Yahoo and Vice-Chair of IAB Europe’s Policy Committee

    "There is great value in the IAB Europe Policy Committee bringing together such different industry players in the same forum to shape the association’s advocacy strategy and to voice the industry's interests as one in front of EU institutions."

Some of Our Key Members & Partners

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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