Retail & Commerce Media Insights: Check Out Our Q&A Blogs with Industry Experts

Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, Retail Media recorded 22.2% growth in Europe, highlighting its increasing strategic importance for both retailers and brands. As this momentum builds, industry players are seeking clarity on best practices, measurement, activation, and innovation.

To support this, our Retail & Commerce Media Committee has worked on a series of Q&A blogs, featuring insights from committee members, who are experts from across the retail media value chain. These blogs explore practical challenges, emerging trends, and strategic guidance for both new and seasoned players in the space.

Check them out below:

• How Retail Media Networks Can Bridge the Gap Between Trade/Merchandising and Marketing - This Q&A explores the key challenges businesses face when aligning these functions and how RMNs provide the missing link.
  
• 101 Guidance for Retailers New to Retail Media - This Q&A offers essential guidance for new entrants, covering how to build a strong data proposition, overcome internal challenges, and prioritise measurement. 

• Retail Media: What the Buy-side is Looking For - Insights on what brands and agencies want. From streamlined workflows and self-serve tools to greater transparency, standardised measurement, and innovations that connect the full customer journey.

• Retail Media: What to Expect in 2025 - Our experts share everything you need to know for the year ahead, including what the biggest buzzwords will be this year. 

• Using Retailer Data Across Other Channels - This blog dives into the utilisation of retailer data, how it can be used across other media channels, and how the insights can enable brands to sharpen their advertising campaigns. 

• How to Revolutionise Retail Media Networks - From harnessing the power of AI and machine learning to leveraging data-driven insights, this blog uncovers how forward-thinking retailers can transform their media networks for maximum impact.

• Overview of Retail Media Measurement Standards for Europe - Learn about the importance of standardisation and how standards for Europe have been developed.

• A Full Funnel Approach with Retail Media - Discover  the intricacies of full-funnel strategies and how Retail Media can be leveraged to engage consumers at all levels of the funnel.

• Exploring Self-Serve Programmatic Retail Media - This blog dives into what a self-serve programmatic platform is, how it can be leveraged and evaluated, and key best practices to consider. 

• The Value of Retail Media to Brands and Evolving Use Cases - Explore how budgets in retail media are shifting on the buy-side, what is driving brands to consider retail media as part of their holistic marketing efforts, and the challenges that need to be overcome. 

You can discover more about IAB Europe’s Retail & Commerce Media initiatives and work here. To learn more about membership opportunities and how you can get involved, connect with Marie-Clare Puffett at puffett [at] iabeurope.eu.